Beauty & Lifestyle

Beauty and lifestyle? You have come to the right address! We connect you with trendsetters and opinion leaders – with editors, influencers, bloggers, buzzers and fashionistas. Lifestyle, classic beauty PR – whether for grooming, care or cosmetic products – as well as the latest jewellery and fashion collections make the hearts of our PR agency team beat faster. We deliver creative PR concepts, long-term communication strategies and position brands and people in the media.


Beauty and lifestyle: Public relations for brands

Several of the most successful beauty and lifestyle brands trust us to develop content for outstandingly effective public relations work. We can deliver this content because we see the story behind the product, identify trends, generate ideas and realise them in a way that engages both people and media. Our PR agency was founded in Hamburg in 2001. Our PR consultants offer individual communication solutions for branded products. In addition to earned media, we also develop owned, paid and shared content for our clients. As a PR agency, we reach the right target groups and create relevant content – the essential prerequisites for successfully positioning messages.

We think in terms of goals and objectives rather than disciplines. Whether a PR concept is best served by a press event, influencer cooperation or video production only becomes relevant for us once the correct idea has been developed. It is this idea that ensures the necessary target audience relevance, the right brand fit and adaptability for the media. Good ideas emerge if PR expertise is combined with market knowledge and relevant consumer insights. Here at our agency in Hamburg. That is why we have one particular speciality: excellent public relations. For national and international brands positioning themselves in the fashion, jewellery or in the beauty and lifestyle segment.


Our services

Our agency offers services ranging from classic product PR for new launches via events and sales support PR all the way to influencer strategies and cooperation management. Additionally, we support our clients with issues management, reputation management as well as stakeholder and crisis communication.

Modern beauty and lifestyle topics are replete with emotions. They regenerate constantly. We develop, design and convey them to our media partners – that is how we position and present your topics. Notwithstanding the fast pace in this sector, we also develop longer-term strategies for our clients, combining creativity and innovation in our agency work. Our expertise, excellent contacts to beauty and lifestyle media and our ideas make us an ideal agency partner for this extraordinary sector. In addition to classic public relations work, our repertoire includes media and brand cooperations as well as placement of lottery cooperations and visits to editorial offices.

Your contact person

Martina Biesterfeldt


+49 40 31766300

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