Each journey begins with a customer journey. Digitalization of the tourism sector means that nowadays, it is no longer simply a matter of what a destination has to offer. More than ever, the communication in marketing and public relations determines consumer choices. In the competition for visibility and reach, a tailor-made PR strategy for travel and hospitality is crucial for success.
Social media, media relations or influencer relations – we are well aware of how and where image and success of a travel provider are determined. We ensure that important contact points to decision makers in the sector feature individually customized content that is clicked, read, liked and shared. Tourism and hospitality have been our specialty ever since our agency was founded. Today we can rely on a vast, resilient network of online and offline multipliers and outstanding content expertise. Our very first Public Relations Award honours our work to celebrate the anniversary of an iconic German sea holiday feature: the beach chair.
Today’s travel topics are brimming with emotion. They are subject to continuous change and rapidly evolving trends. We develop, design and convey them to our media partners – that is how we position and present your topics. Notwithstanding the fast pace in this sector, we also develop longer-term strategies for our clients, combining creativity and innovation in our agency work. Our expertise, excellent contacts to travel media and general-interest media and our own ideas make us an ideal agency partner for this attractive sector. In addition to classic public relations work, our repertoire includes media and brand cooperations as well as placement of lottery cooperations and visits to editorial offices.
Our PR strategies and campaigns for clients from the travel and tourism sector have been recognized with multiple industry awards. In addition to creativity and customized content, we also focus on achieving the best possible return on investment for our clients. Influencer marketing, blogger relations, search engine optimization or press releases – we offer integrated concepts as well as one-off campaigns. We ensure reach and a professional approach for advertorials, press trips and media cooperations. Our experience covers everything from family resorts via exclusive destinations to freestyle skiing regions. Additionally, we support our clients with issues management, reputation management as well as stakeholder and crisis communication.
