Corporate communication describes all communication instruments, measures and actions employed to present a company and its services to relevant internal and external stakeholders and shape its reputation. Corporate communication emphasizes corporate identity, using it as a basis to create and convey a consistent corporate image. It comprises both internal and external communication. While the two terms are sometimes used synonymously, public relations is in fact one distinctive instrument of corporate communication. As a part of the marketing mix, public relations focus on communication with external target groups, using media relations among other means.
Corporate communication targets should always be SMART, i.e. they should be:
As an owner-managed public relations agency from Hamburg, we offer our clients advice and support for strategy and positioning as well as corporate and brand communication. We develop performance-oriented PR measures directed at external and internal target groups, consistently linking creative strategies, sophisticated traditional press-, online- and social media relations and corporate communication to create successful public relations. Nowadays, corporate communication directed at external target groups does not take place solely via media multipliers. Companies increasingly communicate directly with their target audience. We also use search engine optimization (SEO) and social media to reach these target groups, involving new stakeholders in the conceptualisation stage for corporate communication prior to and independently of media involvement.
We offer services ranging from employer branding via strategic media relations all the way to highly sophisticated technical communication. Online, social, offline, viral, earned, paid, owned – our editorial competence, which also covers corporate publishing, and our proprietary strategic expertise ensure that we can position even complex campaigns right with your target group. Our agency accompanies change processes and supports your customer companies in times of crisis. In particular, we offer support to company spokespersons and corporate PR officers in their media interactions, for example by advising on issues management, media training or press statements.
