Media relations

Media relations: We are familiar with media agenda and develop relevant stories – that is why editors value our cooperation. We position you, your story and your topics in the opinion market. In order to do so, we maintain an active, vital dialogue with journalists and multipliers. Take advantage of our excellent network of contacts.

 

Media relations – content and timing

As an award-winning, Hamburg-based public relations agency, we can offer you professional media relations, regardless of your business sector. Actively maintaining our relationships to journalists and bloggers is essential for successfully positioning stories and topics with media or multipliers. We actively and intensively engage with your company and your products. On that basis, we identify or devise exiting topics for a great variety of different target media. You benefit from our long-standing contacts to media and bloggers.

 

What can media relations achieve for you?

Publication of editorial content increases the likelihood of media coverage for your organisation, achieving critical relevance. For media relations purposes, one target group especially stands out: Editors for all types of media are reliant on information from various sources. Very few of them have access to a large editorial staff and a regular network of correspondents. Media relations is a core discipline for the purposes of public relations and communications. Professionally implemented media relations opens the door into the media world – one of the many reasons why companies entrust this task to a PR agency. Media representatives are vital multipliers in the market. They often act as top influencers in their respective areas of expertise. Consequently, it is important to establish and maintain professional relationships and positive, trusting interactions with this group – for companies as well as for agencies. Whether you are dealing with representatives of online or printed media, bloggers, YouTubers or Instagrammers – every successful cooperation is based on excellent, trusting and often very long-standing relationships between PR experts and media representatives. Last not least, this also includes interactions on a purely human level – just as essential in relationships with media representatives as in any other area of life. Be it in a partnership, among friends, within your family circle or in a business relationship. After all, what would you hope for from your contact? Someone you know and trust, who always delivers detailed responses swiftly and on time, or someone who is gruff, unreliable or acting without the proper know-how?

 

Our services

Management of your contacts to print, TV, radio and online media. Classic media relations (identifying and establishing topics, editing all forms of text for offline and online media relations, media cooperations, press conferences, background discussions and media workshops). Individually compiled, customized media distribution lists. Coaching for individuals and small groups, media training sessions.

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