Public Relations

Our very name stands for public relations: ad [lat. to] publica [lat. public]

Our public relations measures make our clients and their objectives stand out – both internally and externally. The main target groups for public relations include applicants, employees and customers, but also neighbours, investors and multipliers. We offer advise on everything from overall communicative strategy and orientation via creative ideas to professional implementation of daily operative business. Successful campaigns for topic placement, marketing support and profiling of key personalities document our expertise. The quality of our public relations work is endorsed by numerous industry awards.

 

Public relations means strategic communications management

Public relations are becoming increasingly complex. Establishing awareness is a prerequisite for gaining trust and building reputation. Trust and awareness are crucial to a company’s success. They are ‘soft’ factors that can determine matters such as the successful conclusion of contracts. We use public relations both as an operational communication instrument as part of the overall marketing strategy and as a strategic management function, e.g. to develop and implement positioning strategies. Public relations in the broader sense corresponds to corporate communication. Public relations in the strictest sense refers to the operational level, with press and media relations as key disciplines – nowadays also supplemented by influencer relations. We advise our clients on strategy and positioning as well as corporate and brand communication. Our PR measures effectively combine creative strategy, sophisticated classic media, online and social media relations as well as corporate communication into successful public relations.

 

Our agency’s core competencies

Our core competencies are outstanding contact to multipliers (such as journalists and influencers), strategic know-how, a finely-honed sense for the right language, strong conceptual skills and a high degree of creative ingenuity in ensuring public awareness for the selected topics in an environment where attention is hotly contested. This is how we win hearts as well as awards. It is also why we are one of the leading full-service PR agencies in Germany and at the same time an owner-managed family business that takes pride in independence and integrity. We are ad publica. We bring your interests to the public.

 

  • Strategic consultancy
  • Brand positioning and public relations
  • Market entry strategies and product launches
  • Campaign conception (Triple C)
  • Cross-media campaigns
  • Media relations and topic management

  • Media, lifestyle and launch events
  • Content marketing
  • Influencer and blogger relations
  • Social media and digital relations
  • Crisis communication and prevention
  • Corporate communication

 

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